The channel has come a long way in the short history of cloud computing: from the concerns of the function of the channel - and the future - in the cloud market, to embrace the cloud and thereby increasing the affinity of the customer. As the cloud with mobile computing, social networking, and big data analytics, replacing PCs and servers, the next computing platform (referred to collectively as the third platform) , IT channel companies face a number of new business opportunities .
"Companies of the channel, from my point of view, they have the greatest opportunity in front of them. The question is how quickly ... [is] going to embrace it as a mechanism to drive the business and maintain viscosity strategist with customers and cloud product manager... Science Logic Inc, a provider based in Reston, Virginia IT operations management software: "How did you’re embracing - find the differences. Instead of fighting against Amazon, Google, Rackspace , let me embrace you and fill in the gaps and spaces that do not receive them . "
This is exactly what the value-added resellers, systems integrators and service providers are doing, providing what we refer to here as support services to the cloud. In its fourth annual trends in Cloud Computing report , which is based on a survey of 501 users of July and IT channel 400 technology companies in the United States , CompTIA describes four models of business -related IT companies are adopting cloud channel : build, supply / delivery , the manager / support and enable / integration . Although these are not the only business models in the cloud, which tend to be more common. Also noted that companies can move from one category to another and in no particular order.
That said, the "build" business model has the lowest barrier of entry, according to Carolyn April, director of industry analysis, CompTIA . "It ' a natural progression from the resale of hardware and software to clients to help them build a private cloud,". This business model also includes resale offer "cloud -in-a - box". According to the report, about 60 % of the companies of the channels identified themselves as retailers currently offer construction services, while only 47 % of companies in the channels that are identified as service providers offer construction services.
While companies may find that the business model of channel "build" fits well with their offers, the pattern of supply / service is the most promising. According to the report, a third of respondents believe that the model of supply / performance has the greatest potential for growth in the next two years - regardless of whether or not they are currently involved in it.
"We see that most of the activities of the class to provide / performance," said April. This cloud service model of business support includes several sub-groups: 60% of the companies involved in the channels of private label offer IT cloud cloud provider , another 60 % manages its own data center and cloud services sell Harvest possess, and 54% resale provider of cloud-based services , such as Microsoft Office 365 or Google Apps services , according to the survey .
For MySherpa from Wilmington Delaware, rebranding Software-as- a-Service products has been a win-win for the provider of managed services for its customers so much. According to Ethan Tancredi , president of MySherpa , the company offers about 10 "bolt -on in the cloud. " Some are included when the client hires the services of MySherpa and others are offered as accessories.
“They provide great flexibility for us, the managed service provider. We have the ability to have a solid product that we can offer customers and build the cost into the price of our services product management. “In terms of benefits to the customer, said, " We can eliminate these [technology] infrastructure components of the organization to the customer, should not be so complex or expensive, giving them the functionality they need.”
As the business model of delivery / performance, model management / support provides enterprise IT channel the opportunity to build a recurring revenue stream with cloud services. Manage / support includes management and support services based in the cloud or as a revenue model work or project contract, as well as the addition, the scale or troubleshooting services in the cloud, if necessary. According to CompTIA , a third of companies report that they offer channel of basic services such as troubleshooting or repair of cloud-based IT , while six in 10 report provides remote monitoring and management of cloud services residing in a multicloud .
According to the report, “the management of the Multicloud is a solid opportunity for the channel as a host of other cloud applications and solutions mushroom market. Guests have access to a variety of solutions from different vendors and locations of data centers, often with little real control over the source of these services. Companies are optimally positioned to serve as a channel goalkeeper. "
The latest model to support cloud services business - enabling / integration - channeling gives companies the opportunity to further increase their income above the recurring services. According to the report of CompTIA , the source of dollars, after sales No. 1 in the last three years has been the integration work . " Like most solution providers charge customers on a recurring basis for the cloud solutions ... project work associated with the category Enable / Embed allows them to add entries not included in the basic contract , " reports the industry group .
Other companies channel medium ( 100-499 employees) are offering cloud services that allows integration / his cohorts , with 66% of reporting companies participating in this business model, compared with 49 % of small businesses, the ratio of CompTIA .
"Companies of the channel, from my point of view, they have the greatest opportunity in front of them. The question is how quickly ... [is] going to embrace it as a mechanism to drive the business and maintain viscosity strategist with customers and cloud product manager... Science Logic Inc, a provider based in Reston, Virginia IT operations management software: "How did you’re embracing - find the differences. Instead of fighting against Amazon, Google, Rackspace , let me embrace you and fill in the gaps and spaces that do not receive them . "
This is exactly what the value-added resellers, systems integrators and service providers are doing, providing what we refer to here as support services to the cloud. In its fourth annual trends in Cloud Computing report , which is based on a survey of 501 users of July and IT channel 400 technology companies in the United States , CompTIA describes four models of business -related IT companies are adopting cloud channel : build, supply / delivery , the manager / support and enable / integration . Although these are not the only business models in the cloud, which tend to be more common. Also noted that companies can move from one category to another and in no particular order.
That said, the "build" business model has the lowest barrier of entry, according to Carolyn April, director of industry analysis, CompTIA . "It ' a natural progression from the resale of hardware and software to clients to help them build a private cloud,". This business model also includes resale offer "cloud -in-a - box". According to the report, about 60 % of the companies of the channels identified themselves as retailers currently offer construction services, while only 47 % of companies in the channels that are identified as service providers offer construction services.
While companies may find that the business model of channel "build" fits well with their offers, the pattern of supply / service is the most promising. According to the report, a third of respondents believe that the model of supply / performance has the greatest potential for growth in the next two years - regardless of whether or not they are currently involved in it.
"We see that most of the activities of the class to provide / performance," said April. This cloud service model of business support includes several sub-groups: 60% of the companies involved in the channels of private label offer IT cloud cloud provider , another 60 % manages its own data center and cloud services sell Harvest possess, and 54% resale provider of cloud-based services , such as Microsoft Office 365 or Google Apps services , according to the survey .
For MySherpa from Wilmington Delaware, rebranding Software-as- a-Service products has been a win-win for the provider of managed services for its customers so much. According to Ethan Tancredi , president of MySherpa , the company offers about 10 "bolt -on in the cloud. " Some are included when the client hires the services of MySherpa and others are offered as accessories.
“They provide great flexibility for us, the managed service provider. We have the ability to have a solid product that we can offer customers and build the cost into the price of our services product management. “In terms of benefits to the customer, said, " We can eliminate these [technology] infrastructure components of the organization to the customer, should not be so complex or expensive, giving them the functionality they need.”
As the business model of delivery / performance, model management / support provides enterprise IT channel the opportunity to build a recurring revenue stream with cloud services. Manage / support includes management and support services based in the cloud or as a revenue model work or project contract, as well as the addition, the scale or troubleshooting services in the cloud, if necessary. According to CompTIA , a third of companies report that they offer channel of basic services such as troubleshooting or repair of cloud-based IT , while six in 10 report provides remote monitoring and management of cloud services residing in a multicloud .
According to the report, “the management of the Multicloud is a solid opportunity for the channel as a host of other cloud applications and solutions mushroom market. Guests have access to a variety of solutions from different vendors and locations of data centers, often with little real control over the source of these services. Companies are optimally positioned to serve as a channel goalkeeper. "
The latest model to support cloud services business - enabling / integration - channeling gives companies the opportunity to further increase their income above the recurring services. According to the report of CompTIA , the source of dollars, after sales No. 1 in the last three years has been the integration work . " Like most solution providers charge customers on a recurring basis for the cloud solutions ... project work associated with the category Enable / Embed allows them to add entries not included in the basic contract , " reports the industry group .
Other companies channel medium ( 100-499 employees) are offering cloud services that allows integration / his cohorts , with 66% of reporting companies participating in this business model, compared with 49 % of small businesses, the ratio of CompTIA .
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